Last year, in March, right before we moved to Spain, I paid a short but very exciting visit to the Alura showroom. This place was an absolute must-visit before embarking on our Spanish adventure.
Raluca Haulica is a gem! She is not only gorgeous, intelligent, down-to-earth, resilient, and strong, but also humble and empathetic. She possesses a strong sense of groundedness and drives her business with integrity, all while inspiring other women.
She managed to establish a business that today’s society desperately needs: premium leather footwear displayed in an urban haven.
So in today's article, part of the #MusaideVizitat / #MustVisit Campaign, Ioana Buru—the one behind the wonderful photos you'll find here—and I invite you to discover the Alura brand and showroom, a place that blends urban aesthetics with a cosiness feeling you rarely can experience anywhere else.
Photos: Desene cu lumina
Even if I am no longer living in Romania, Ioana and I decided to continue with our Must Visit Campaign. When used effectively, technology can be beneficial, as demonstrated by our online meetings. I called Ioana and Raluca via WhatsApp video on a cold day at the end of last year. While Ioana took photos, Raluca and I shared our thoughts on the growth, challenges, and rewards of her business.
Photos: Desene cu lumina
When I promote a brand or a business, I try to consider some factors, like the quality of its products or services, the quality of that business owner—she must be an inspiring woman, striving to be a role model for others, trying to build her own universe by also lifting other women, striving to earn money, but also to bring beauty to our society.
Raluca's shoes, designed to be both aesthetically pleasing and comfortable, come in a variety of forms, patterns, and shapes, catering to the diverse roles and activities women engage in throughout the day.
Photos: Desene cu lumina
We are mothers (some of us), partners, daughters, and friends; we have jobs but also need some alone time. And I assure you, Alura has models for each woman inside of you. Like clothes, shoes should not only protect and cover our bodies, but also empower us. As frivolous as it sounds, how many times did nice shoes and a good outfit improve your mood?
I don't want to end this article before asking you: please, always choose quality over quantity; try to support local brands and those brands that take very seriously the moral, ethical, and environmental responsibilities they have towards their employees, clients, nature, and society overall.
