Three weeks ago, I lost my Instagram account, the one with 13K of you.
And if I’m honest, I was devastated. I still am.
That account was never "just" social media for me. It wasn’t just curated photos (even though you know how much I love beautiful, thoughtful content). It wasn’t just paid collaborations either - I’ve always said yes only to brands I truly believed in and tested myself and often turned them into long-term partnerships and real relationships. I’ve always supported my partners far beyond what was written in any contract.
That space was deeply personal.
It was where I faced my fears and insecurities.
Where I built a genuine community over four years, real women, real conversations.
Where online connections became real-life friendships.
Where collaborations became lasting relationships.
As Rusanda once said, it was where I went “from 0 to Hero."
It was also the space that helped me heal from burnout, thanks to the incredible women who empowered me, inspired me, and believed in me when I needed it most.
So yes, losing it feels heavy. It held my raw journey, my admiration for inspiring women, my commitment to empowering others, and the authentic connections we built across borders.
But if the last 10 years have taught me anything, it’s this: my life has been a series of new beginnings. And somehow, I’ve become very good at building from scratch.
So I’m choosing to see this as the next chapter.
If you’d like to be part of this community again, I’ve created a new Instagram account; if you want to join me there, I would love to see you: harabagiuralucaa
And if you’d like to support this rebuild, sharing the news or helping me reconnect with the women who made this journey so special would mean more than you know.
Thank you for being here.
Thank you for believing in me.
And thank you for reminding me that community doesn’t disappear; it rebuilds.
With love,
Raluca
