Life as Art
“I think everything in life is art. What you do. How you dress. The way you love someone, and how you talk. Your smile and your personality. What you believe in, and all your dreams. The way you drink your tea. How you decorate your home. Or party. Your grocery list. The food you make. How your writing looks. And the way you feel. Life is art.” ― Helena Bonham Carter
This quote truly resonates with me. I was a complete and utter mess about my identity and life goals when I turned 30. Thoughts about beauty, freedom, and authenticity came to me, but I could not figure out how to incorporate them into my everyday life. These principles are fundamental to my identity and the way I intend to live my life.
I also think that life is a form of artistic expression. Is what your mind envisions, your soul experiences, and your body wears. Art is a manifestation of freedom. Freedom to live your life as beautifully as you want.
From the way we move and speak to the clothes we choose to wear, every aspect of our physical being is a reflection of our innermost thoughts and feelings. Just as an artist carefully chooses their tools, we adorn ourselves with symbols and adornments that reflect our identity and values.
There is no separation between art and the freedom to express oneself creatively, to live life to the fullest. Like an artist who is free to try out new methods and styles, we are also free to create our lives the way we want them to be.
Talking about artists and the work they do…
"Created by Artists, Crafted in Fire Enamel"—I adore this description of a brand that I truly admire and value for its core values.
FREYWILLE has been creating jewellery and scarves for over 70 years (made in Vienna since 1951). Whether we are talking about enamel jewellery or silk scarves, what truly fascinates me about the FREYWILLE universe is its primary source of inspiration: ART.
In fact, the website freywille.com/ro appears to be a journey through the lives and works of artists like Paul Gauguin, Vincent van Gogh, Gustav Klimt, Alfons Maria Mucha, Friedensreich Hundertwasser, and Monet. I think it is pretty amazing not only to sell products, but also to educate and inspire your audience. We need brands like this. We need to be more conscious of how fortunate we are to live in such a beautiful environment and to have such a rich artistic heritage.
A brand that encourages an insatiable appetite for aesthetics and culture while also paying tribute to those to whom humanity owes a more beautiful world today deserves to be treasured rather than simply worn.
So, we are talking about a brand that makes heirloom-quality pieces that can be passed down through the generations—a brand that makes art accessible by making it wearable. What is not to like and admire about that?
With the recent launch of a new collection, Hommage à Alphonse Mucha, and the 15th anniversary of FREYWILLE on the Romanian market, my article could not have come at a better time to celebrate both events.
Read this fascinating article to learn more about Alphonse Mucha and how his work inspired FREYWILLE artists.
About how I wear ART
Because of the warm weather in Spain, my favourite silk scarf has become an essential wardrobe item. Silk is undeniably a very refined material.
FREYWILLE is, of course, one of my favourite brands when it comes to silk scarves. Their style is a perfect invitation to daydream and a perfect delight for the tactile senses. What if you could accessorise your hair, wrist, or neck with a piece of art? How would that make you feel?
I am currently obsessed with the silk Gavroche scarf, Hommage à Claude Monet. I love how versatile it is. Made of smooth silk, this Gavroche scarf has an artistic design inspired by FREYWILLE's fire-enamel collections. It has some of my favourite flowers on it, and the soothing combo of pink, blue, and green makes me want to go find some quiet time for myself.
I am fortunate to have the opportunity to cultivate an artistic environment through my living space (as I recently relocated to Costa del Sol, Spain, a place where beauty is abundant), wardrobe, work, and hobbies. I truly believe that one cannot live fully unless they incorporate some form of art into their lives. Art emphasises quality over quantity, beauty, freedom, and authenticity. Set your course through them.
In Bucharest, you can shop for your favourite FREYWILLE pieces at one of two stores: Calea Victoriei 63-81, Radisson Blu Hotel, Șos. București-Ploiești 42D Baneasa Shopping City. Of course, online too, here - shop.freywille.com/ro
*This article is part of a fantastic project with a brand that I deeply and truly admire: FREYWILLE.
